First Move Marketing’s ethos to work collaboratively and closely with clients on creative projects has driven its investment in Petratto Metro multifunctional folder and gluer, supplied by Intelligent Finishing Services.

David Amor, Managing Director of the High Wycombe independent provider of direct mail marketing solutions, explains: “We want to work with our clients. If we can help them do it better or be more involved it supports the relationship we have with them. That is what makes us a little bit different.

“We have around 200 customers and don’t specialise in any particular sector. We do a lot of things for a lot of different clients and our intention is to continue that

“We looked at the system after talking to a client about what they wanted to do and how we could help them,” says Amor. “But now we can see how it will enable us offer additional services and work more imaginatively.

The innovative Petratto Metro builds on a basic system that can be customized to suit individual needs and requirements. Modules include feeders, folding sections and turning devices. It supports a wide variety of applications

There were a number of reasons Amor chose the Petratto Metro: “I didn’t want one system that did one thing, I wanted one that would do a number of things.

“The Petratto does that and allows us to hold more creative discussions with our customers. We tend to work on shorter runs and innovative jobs which this system will help us do.

He continues: “It is a long-term investment that we will find many ways to work with.”

As for his collaboration with IFS, Amor states: “We had a couple of discussions with IFS about the system and liked its pro-activeness and creativity – particularly when considering the options made possible by the modular elements.”